The existence of market research can help you in creating business ideas. The Role of Marketing Research in Marketing Plans and Strategies 1. Some things that become references in this stage include the position of the product in front of consumers, trends, and the effectiveness of the marketing tools used, and so on. The last is controlling which aims to maintain every ongoing business process and is carried out regularly to overcome zero defects. Predicting is done when a company or brand wants to target the target market and develop a new marketing strategy. This makes predicting very risky because the results tend to be relative. Of course, this one stage cannot be considered easy because this world is full of uncertainty. The third is Predicting, which aims to predict the market. At this stage, the research carried out is usually in the form of consumer habits, behavior, expectations, and complaints related to the product. Because in truth, companies need to know what consumers need in order to create products that match their wishes. This aims to provide an understanding that feedback or input from consumers is the most important. In short, Evaluating aims to find out what needs to be evaluated from your marketing strategy. In addition, Evaluating also serves to evaluate or review brand positioning by comparing our products with competitors. EvaluatingĪims to evaluate the marketing strategy that has been implemented previously. Be it the general public, consumers and customers. ![]() ![]() ![]() Meanwhile, according to the American Marketing Association (AMA), what is meant by marketing research is a process aimed at connecting several parties through the means of information. Maholtra himself defines marketing research as a form of activity in the form of collecting, analyzing, and compiling information that aims to make decisions on the problems at hand. Definition of Marketing Research According to ExpertsĪccording to Robby Susatyo, what is meant by Marketing Research is an attempt to identify it objectively and systematically.
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